The Facebook event Storm Area 51, They Can’t Stop All of Us recently went viral. Two million people are saying they're interested in heading to Nevada to see all the UFOs that the American government allegedly hides from us. Bud Light, however, wants more than to prove aliens' existence - they want to take them home.
Bud Light hopped right on the meme bandwagon. To start, they tweeted a photo of an alien with the caption: "The alien I snuck out of Area 51 telling me they just ate the entire 30 pack of Bud Light out of the fridge."
Three days later, the beer brand followed with a tweet to confirm that they didn't support the sarcastic Facebook event: "We’d like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid."
But Bud Light's social media manager must have had a short identity crisis because two days later, they followed up with an entirely different sentiment: "Screw it. Free Bud Light to any alien that makes it out."
More recently, they've decided to follow up on that promise. To ensure that the extraterrestrials really do come to Bud Light for a refreshing beer after breaking out, they've rebranded their cans. They also proceeded to change their Twitter profile picture to match the new can.
The green and black "space beer" can reads "we come in peace." And, an additional small paragraph reads as if it were written by aliens:
"Greetings Earthlings. This is the famous Area 51. We know of no space beer by any other life form which is brewed and aged to be more refreshing. Our cryogenic ageing produces a light bodied space lager with a fresh taste, a crisp, clean finish, and a smooth drinkability. Take us to your leader ... for drinks."
While it's unclear whether or not the company will actually sell their special edition product, they did tweet that they will roll them out, but only after they garner 51,000 retweets.
Right now, the "space beer" can is only halfway there with 26,000 retweets, but we'll see how far it gets. What a strange occasion to go to these marketing lengths for, but hey, whatever works.
This article originally appeared on vt.co