Coca-Cola is offering customers exclusive access to some brand-new beverages, some of which haven’t even hit the shelves yet, via a new subscription service.
Per Fox News, the soft drink company launched the Coca-Cola Insiders Club on Monday, which promises to provide its first 1,000 'insiders' the first taste of more than 20-plus new beverages the company plans to release in early 2020.
From January onwards, subscribers will receive monthly shipments of drinks, which can include AHA flavored sparkling water, Coke Energy, or even the new cinnamon flavor, for a six month period.
Not only that, but shoppers will also have the option to pay for some limited-edition boxes for $10 per month. They can also pay $50 in advance for six months; saving $10 total.
Commenting on the subscription service, digital experiences manager for Coca-Cola North America McCrea O’Haire stated: "As a total beverage company, we’re constantly looking for ways to innovate not only in our products – but also in the consumer-centric experiences we offer."
He added: "People want choice, convenience, and customization. The Insiders Club will allow us to showcase the diversity of the drinks we offer and get some of our newest innovations into the hands of fans who want to be among the first to enjoy them."
Take a look at this controversial Coke commercial which aired during the SuperBowl:
Meanwhile, digital experiences manager Alex Powell stated: "We promoted the special holiday offering across our social and digital platforms, giving people the chance to provide their email address to learn more."
He added: "The response exceeded expectations, opening our eyes to an opportunity to reach true Coke loyalists not only with more information and content – but with a chance to get their hands on new products before they hit shelves."
So if you have an addiction to the world's most popular soda, then why not sign up for this package yourself?
This article originally appeared on VT.co