The famously enigmatic soft drink producers at Dr Pepper have come up with a completely new way to baffle customers, with their latest and arguably most confusing recipe to date. Dispensing with their traditional riff on root beer, the beverage brand have ventured into uncharted territory, offering fans a novel way to celebrate their birthday without the need for baking. Their solution? Cake-flavoured soda.
According to multiple posts across social media, the “new” addition to the line up actually dates back to 2018. However, it remains relatively unknown thanks to the unusually complicated way that customers can get their hands on it. Rather than being available at retail, the soda is only available to members of Dr Pepper’s exclusive “Pepper Pack” club. Described as an elite “squad” of 23 of the drink’s most zealous fans, the Pepper Pack allows members exclusive access to a range of limited flavour, including it seems birthday cake.
A token of appreciation from the brand, the flavour also comes complete with a hat, balloon and a note thanking the receiver for their work as a Dr Pepper ambassador. The note reads, “To the Birthday Pepper, Since you’re a die-hard Dr Pepper fan, your birth month is, well, kind of a big deal to us. So to celebrate, we’ve created a limited-edition Birthday Cake-flavored Dr Pepper and some exclusive party supplies to help commemorate your existence. Don’t drink it all in one place. Or do. It is YOUR birthday after all. Happy birthday, The Dr Pepper Team”. Clearly not every billion-dollar brand is as thoughtless as they’d like us to believe.
Due to the exclusive nature of the offer, the product remains relatively hard to come by. Even on third party websites such as Amazon and Ebay, the mysterious drink is largely absent, meaning that the only viable option for diehard Pepper-heads is to sign up to the Pepper Pack squad. Given the scarcity of reviews, it’s unclear whether it’s worth it. However, the process will certainly mark you out as a serious fan, regardless of how the drink actually tastes.