Long after Colonel Sanders and Ronald McDonald have passed into folklore, songs will still be being sung about the great chicken sandwich war of the 21st century. Even though fast food beef is nothing new, this particular poultry-based conflict really struck a chord. Never before have bits of breaded chicken breast captured the public’s imagination quite so spectacularly.
You could be forgiven for thinking that, for most of the fighters, the war was already over. After all, many of us had assumed after someone duct-taped a Popeyes sandwich to the wall of an art gallery, we’d reached peak weird. However, proving that there is still life in the fight, KFC has now set out to ruffle some feathers by offering its own all-new premium chicken sandwich. Go grab the popcorn.
The chicken mega-chain’s latest offering is described as a brand new “Famous Chicken Chicken Sandwich”. Featuring a triple-breaded, buttermilk marinated chicken breast, chunky pickles, double mayo and a drizzle of garlic oil, it certainly ups the ante as far as the Colonel’s usual releases go.
Currently available exclusively in Canada, the sandwich also comes in a “spicy” version - as per a report by ChewBoom. Prices start at around $7 Canadian dollars just for the sandwich, with the option of a drink and French fry combo meal for $9.
Check out Tom's recipe for an epic Sichuan Hot Chicken Sandwich:
Although the sandwich is only available in America’s friendly neighbour to the north, there is reason to be hopeful for a wider rollout.
Earlier this year, for instance, the brand extensively tested a similar sounding “premium” chicken sandwich in Orlando, Florida - which featured a 20% larger double breaded crispy chicken fillet, served on a brioche bun.
In a statement released at the time, KFC U.S.’s chief marketing officer Andrea Zahumensky declared:
“We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts and, let’s face it, ours wasn’t the one to beat.
“We knew an upgrade was necessary, so we painstakingly selected each ingredient to create a bigger, better and more premium sandwich than ever. I think we’ve unlocked a chicken sandwich that won’t just compete — it’ll win with fried chicken lovers everywhere.”
Fans will be hoping that this test and the new Canadian offering are a sign of more exciting things to come from the Colonel.