Hard seltzer is having something of a moment. This year, big businesses like Anheuser-Busch have started to muscle in on an industry that has always avoided the mainstream, meaning that seltzers are finally taking centre stage.
Now, after seeing the success of their competitors, Philadelphia favourites Pabst Blue Ribbon have decided to get in on the act.
PBR’s latest release comes in the form of an epic new lime-flavoured hard seltzer. Served in 16 Fl Oz cans, the new drinks stands out for its alcohol content, which comes in at a whopping 8% ABV, as opposed to a typical hard seltzer’s 4.5%-5.5%. It’s certainly a novel way to get the party started.
Traditionally, hard seltzers have been home brewed and prized for their flavour and relatively low calorie count, when compared to other alcoholic beverages.
However, here the new PBR release differs once again, as each can packs a relatively hefty 228 calories. Not that you’ll mind too much after becoming sozzled by all the alcohol here.
The new seltzer isn’t the only example of PBR branching away from their bread and butter. This year, the brewers have also introduced a hard coffee, which also contains more alcohol than the average beer, and a fortified lager dubbed PBR Extra.
This is in addition to the brand’s first non-alcoholic beer, Pabst Non-Alc, which the business claims allows "everyone to enjoy the occasion."
Hard Seltzer fans will be able to get their hands on the new booze from Monday in select stores across Arizona, California, Montana, and Texas, according to a report by Insider. Summer won’t last forever, so we should all be celebrating while we still can.