About a month ago, a few mad geniuses sitting in a basement in East London had a dream. What if, by some twisted science, there was a way to combine pizza, barbecued chicken, cheese and tortilla in a wild blend of fast food favourites? What if, having created such a dish, you then deep fried it? Imagine the fireworks, the flavour, the internet fervour. We had to give it a go. Thus, the Pizzadilla was born.
Initially, most people were fairly indifferent to one of the (probably) greatest ideas in the history of food. Comments ranged from the curious to the non-committal. Clearly, the world wasn’t yet ready for a dish that ticks every fast food box all at the same time. Then, this Saturday, everything changed.
Things began to kick off at around 10:00AM, when one of Time Magazine’s top 25 most influential people on the internet, journalist Yashar Ali, stumbled across the recipe. Sharing the Pizzadilla with his nearly half a million followers, Ali declared that he intended to “call the FBI,” so alarmed was he by what he had seen. This really got the ball rolling.
Before long, People Magazine’s food editor, Shay Spence, decided to give the recipe a go himself. In a lengthy thread, and after encouragement from Ali, he described buying ingredients, cooking the dish and giving it a try, all to an enthralled audience. Even though we'd argue that he cooked it wrong, his lukewarm review couldn’t stop the Pizzadilla. It had taken on a life of its own.
Soon, everyone with an internet connection was weighing in with their two cents. Some were horrified, others ecstatic. Even queen of Twitter Chrissy Teigen enthusiastically agreed that she would “eat that bbq chicken stuffed tortilla pizza thing.” In less than 24 hours, the video had racked up around 20 million views. Our baby had made it into the big leagues. But it didn’t stop there.
So sensational was the recipe that even TV hosts insisted on giving it a go. The Pizzadilla made its television debut alongside Eamonn Holmes and Ruth Langsford, during which the former declared that there is “nothing not to like” about the dish. We couldn’t agree more, Eamonn.
Then, like the Beatles, Led Zeppelin and Queen before it, the Pizzadilla proceeded to crack America. Leaving the cosy ITV studio behind, our creation found itself at the same table as NFL legend Rob Gronkowski on the set of Good Morning America, where everyone seemed to agree that it was delicious. We couldn’t be prouder.