If the idea of a minty cola makes your head explode, you’d better turn off your computer and ignore the rest of this article. If, on the other hand, you’re feeling open to the possibilities afforded by two iconic sweet treats smashing together, by all means, read on. Whether you remain as enthusiastic in about three minutes’ time is anyone’s guess.
As of next year, beloved pill sweets Tic Tacs will be joining forces with the world’s most famous soft drink to create a new range of candy which, depending on your taste preferences, could be heavenly or hellish.
According to an announcement from parent company Ferrero, Coca Cola Tic Tacs are set to hit stores in over 70 countries at the start of next year. In an extensive press release, Ferrero wrote:
“The Ferrero Group is proud to launch on the market Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands of the FMCG sector. Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint with the refreshment of Coca-Cola. This special edition will be available in the next few months in more than 70 countries all around the world.”
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The announcement continued:
“With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment.”
In addition to the slightly self-important descriptions of flavour, Ferrero revealed that:
“Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration. The formats will be available worldwide in the iconic Tic Tac boxes, perfect on the go or for sharing with friends.”
Even if you’re not convinced by the idea, it’s clear that the company is going all-in on red.