Unless you’re the kind of weirdo that feels the same way about your job as you do about the pub, mornings are hard. Tugging yourself free from the soft arms of the sleepy void is a mammoth effort that can often be more work than the rest of the day put together. Therefore, anything that can make this horrible time any easier is to be celebrated.
To answer the prayers of anyone who continues to dread the zombie-like first few hours after you emerge from a duvet, America’s favourite coffee and doughnut merchant has come up with a solution. Say goodbye to snoozy, unproductive breakfast meetings - caffeinated cereal is about to arrive.
Allegedly inspired by Dunkin’s two most popular coffee flavours, Caramel Machiatto and Mocha Latte, the new spiked cereal will be debuting sometime in August.
According to a press release provided by Dunkin’, the new Caramel Macchiato cereal is “brought to life with crunchy cereal pieces and caramel-swirled marshmallows,” whilst the Mocha Latte flavour “features a hint of chocolate and latte-swirled marshmallows in honour of its namesake espresso.”
In a longer statement, Josh Jans, Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands, explained:
“Coffee and cereal are the ultimate breakfast go-tos, ranking as the top two most consumed items to help people start their day. Dunkin’ coffee is a daily ritual for Americans, and we’re excited to be partnering with them to indulge their fans’ coffee cravings. Getting the flavour right on our new cereals was a top priority, and we think we’ve nailed the rich, smooth and creamy taste.”
Check out the 'Cereal And Milk Challenge':
Brian Gilbert, Vice President of Retail Business Development at Dunkin’, also added:
“We love delighting customers with surprising new ways to enjoy the great taste of Dunkin’. For our fans who already start their days with Dunkin’, this gives them another way to experience their favourite flavours. The Post Cereals team has done an excellent job of paying homage to the Caramel Macchiato and Mocha Latte with these new cereals. We can’t wait to see how customers enjoy them.”
Mornings might still suck, but at least we now know that the period of sleepy pain won’t last half as long as it once might have done.