Heinz has launched ketchup, mayo, salad cream and BBQ sauce ice cream

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At Twisted, we’re no strangers to horrifying ice cream flavours. Already this year we’ve dissected dubious desserts like Ben & Jerry’s “Chip Happens” and M&S’s Percy Pig-flavoured pints. However, to our knowledge, no brand has pushed the ice cream boat further than sauce specialists Heinz. 

Not content with conquering the condiment aisle, the world’s most famous ketchup merchant has decided to branch out into dairy, offering customers an alarming range of new sauce-inspired flavours. 

Included in the line-up are Heinz Ketchup Creamz, Heinz Salad Creamz, Heinz BBQ Creamz, Heinz Mayo Creamz, and Heinz Saucy Sauce Creamz, with each available either as a make-at-home ice cream kit or recipe through the Heinz to Home website

Credit: Heinz

As the brand explained in a press release accompanying the announcement:

“July is National Ice Cream Month and whilst trips to ice cream parlours may look a little different this year, Heinz has launched a selection of DIY ice cream kits. Using a range of Heinz Sauces, you can make your very own ‘Heinz Creamz’ at home and celebrate National Ice Cream month from the comfort of your kitchen.”

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According to David Chalbert, Senior Brand Manager at Heinz Sauces:

“This summer is looking different for many of us, and while we might be staycationing or staying at home more than in other years, it doesn’t mean you have to miss out on the joys of a good ice cream. Heinz sauces are here to help.

heinz ice creams Credit: Heinz

“We give you the ultimate summer mash up; Heinz Creamz. A DIY ice cream kit, with an added summery squeeze of one of your favourite Heinz Sauces.  So, you needn’t miss out on one of the sauciest of sweet treats (or six!) during a summer of social distancing.  

“We know it might seem like a bit of a crazy combo to some – but with Heinz always at the forefront of innovation, anything is possible.”

Credit: Heinz

As for the sauces themselves, they have been variously described as “tangy”, “sticky”, “sweet” and “tongue-tinglingly delicious”. Ice cream made by the same people who make baked beans might sound suspicious, but if it’s anywhere close to its billing it could be a surprisingly satisfying sweet treat.