Finding something to fill the void between breakfast and lunch can be a challenge. If you’re going to risk ruining your appetite, you want to make sure it’s spoiled over something truly tasty - not a dusty, crumbly oat square that tastes like sandpaper that someone left in the Sahara for several years.
Fortunately for everyone who’s at their worst at around 11 o’clock, peanut butter expert Reese’s has come up with a delicious solution. Say goodbye to dry grains and artificial honey. Reese’s Snack Cakes are coming to change the game.
Set to hit stores this December, the new snack design is definition midmorning pick-me-up. Made with two layers of chocolate cake sponge and Reese’s signature peanut butter creme, all encased in a thin blanket of milk chocolate, the bars have been described as a “first-of-its-kind...cake treat”.
Check out these Brownie & Peanut Butter Ice Cream Sandwiches:
According to a press release provided by the company:
“Research shows 83% say they have indulged in dessert before noon in the past month (Online Survey, US Adults). So, we had a crazy idea – give Reese’s fans permission to have cake as a mid-morning snack whenever they want.
“Let’s face it, we’re already having morning dessert anyway, so the Reese’s brand decided to make it official. With new Reese’s Snack Cakes, Reese’s fans can enjoy a delicious combination of chocolate and peanut butter creme without having to wait until lunch.”
As Mike Orr, Snacks brand manager at Hershey, explained:
“We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth. We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born!”
Each two-cake pack will be available for around $1.99, at convenience stores across the United States. As Reese’s itself says, “Consider morning officially saved.”