Hershey’s are collaborating with Yuengling to release their first ever chocolate beer
02 Oct 2019
2m
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Chocolate beer might sound like the brainchild of Willy Wonka’s alcoholic brother, but it is about to become a reality thanks to two giants of the food industry. In exciting news for cacao-obsessed pub lovers, American candy company Hershey’s have announced a collaboration with superior, all-American brewery Yuengling to create a drink to simultaneously touch the child and adult in all of us. Bingeing may be about to get a whole lot more delicious.
The new concoction has already been called “the first beer to officially bear the Hershey name” by Food & Wine, and despite not being available until mid-October is already causing a stir online. Christened Yuengling Hershey’s Chocolate Porter, the 4.7% ABV drink combines “Hershey’s chocolate with caramel and dark roasted malts for a smooth, rich and delightfully chocolaty finish,” according to the Yuengling website.
Unlike other equally exciting novelty flavour combinations, the chocolate porter will not be available from supermarkets or in a can. Instead, the beer will only be available on draft “in bars and restaurants throughout Pennsylvania, Ohio, West Virginia, Virginia, New York, Connecticut, Maryland, Massachusetts, New Jersey, Rhode Island, Washington D.C., Delaware, Indiana and Kentucky, while supplies last.”
If you like chocolate, you’ll adore this Chocolate Dipped Baileys Churros recipe:
In a statement accompanying the announcement, Jennifer Yuengling, vice president of operations and sixth generation brewer, said:
“As the sixth generation of the Yuengling family, we have a 190-year history of listening to our fans and looking for new ways to deliver quality and memorable drinking experiences. We saw a unique opportunity to partner with Hershey’s, a brand known worldwide for its iconic, delicious tasting chocolate, to deliver fans our first-ever beer collaboration. We spent nearly a year developing our Yuengling Hershey’s Chocolate Porter and are excited for the world to indulge in the classic taste of Yuengling Dark Brewed Porter blended with the unmistakable taste of Hershey’s chocolate.”
This sentiment was echoed by Ernie Savo, senior director of global licensing and business development at The Hershey Company, who added:
“This Yuengling Hershey’s Chocolate Porter is sure to surprise and delight the chocolate fans, and the avid beer-lovers, among us that are looking to try something new and delicious. Bringing together over 300 years of craft and experience is quite rare in 2019; however, that’s exactly what we did.”
Even if it ends up being a let down, the idea of chocolate beer is so awesome that we may have to forgive them anything.