Twisted: Unserious food tastes seriously good.

London pop-up offers a tasting menu with 13 courses of bread

05/10/2022

Twisted: Unserious food tastes seriously good.

Article by Joanna Sarah-Freedman

05m read

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You can never have enough bread, right? Whether it’s a crusty sourdough loaf or a soft bread roll, we always find ourselves scoffing it in abundance whenever we go out for dinner, even if it does mean we have no room for our mains.

But what if we told you that you could now go out for a 13-course meal comprised entirely of bread?

Skip the starters, mains and desserts and instead have bread, bread and more bread. We don’t know about you, but we’d think it’s too good to be true.

That’s the offering from supermarket ASDA, though. They’re putting on a pop-up in London where they’re showing off all the incredible things you can do with a humble loaf.

asda bread tasting menu

No, you’re not dreaming. Yes, those are all courses of bread… (Credit: ASDA)

Taking place in Amber restaurant in London, the two-and-a-half hour experience is completely free – the catch is you’ll have to enter a ballot to win tickets to attend.

Named the Bakers Dozen, the event comes as nearly a quarter of Brits admitted to enjoying the complimentary bread basket more than their mains when they go for dinner, and over half said they “can’t resist the temptation” of scoffing it ahead of their mains.

Dishes on the menu include a dark spelt and rye sourdough topped with chicken fat whipped butter, toast three ways and a brown bread ice cream.

If you thought a bread tasting menu wasn’t quite bonkers enough, the pop-up will also have a ‘doughmelier’ who will talk people through tasting notes and pairings, whilst also offering wines that go with each bread course.

asda bread tasting menu

This is the kinda menu we can get behind (Credit: ASDA)

ASDA’s executive chef, Jonathan Moore is preparing and plating the pop-up spread alongside his team, and the event is in aid of the supermarket’s bakery relaunching. 

The event will be taking place on Wednesday 19th October, from 6.30pm until 9pm. You can enter the ballot to go to ASDA’s bread-filled dinner offering here.

We don’t mean to be dramatic, but if we don’t get a seat at this there will be tears.

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