Twisted: Unserious food tastes seriously good.

Celebrity Bake Off fans are obsessed with how Annie Mac pronounces ‘kneading’

06/04/2022

Twisted: Unserious food tastes seriously good.

Article by Joanna Sarah-Freedman

05m read

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Celebrity Bake Off fans were treated to another Stand Up For Cancer special last night on Channel 4, and Annie Mac was one of the stars at the helm.

The DJ, of former BBC Radio 1 fame, joined the likes of Ed Gamble, Example, and the show’s very own Matt Lucas in the iconic tent, to show off her skills for a good cause.

But little did she know she wouldn’t just be making a small cameo. Oh, no. Annie ended up cementing herself in the TV hall-of-fame, thanks to her pronunciation of a rather common word.

It all started when Annie was tasked with knocking up some raspberry donuts from scratch.

“Maybe I should do a bit more nedding,” Annie said, (she meant kneading, of course).

“You’re trying to get more air into it, so it’s less dense. The only way you do that is by nedding it.”

Comparing the moment to Nigella Lawson’s iconic mispronunciation of microwave, one Twitter user joked: “Move over mee-cro-wav-ay.”

Whilst another wrote: “Wait, Annie Mac pronounces “kneading” “nedding”? #GBBO”.

A third shared a picture of The Simpsons’ Ned Flanders, alongside the caption: “Okily Dokily”.

Credit: Twitter

Credit: Twitter

Credit: Twitter

It wasn’t just viewers at home who picked up on the moment, with presenter Noel Fielding also teasing Annie about the new word she appeared to have created.

“Word on the street is that instead of kneading dough you keep saying “nedding” dough,” he said to her during the show.

To which Annie replied: “Just because I don’t know the baking lingo!”

“In my opinion, it’s an upgrade,” said Noel, in response. “Don’t let anyone else tell you otherwise”.

annie mac celebrity bake off

Annie Mac is the new Nigella (Credit: Channel 4)

As fans noted, the moment certainly echoes the time when Nigella renamed the microwave – a clip which was later dubbed a ‘defining moment of 2020’ (quite the accolade, considering we literally went through a pandemic).

The remark was made on her  BBC2 series Cook, Eat, Repeat, after Nigella put some hot milk in a pan, and told viewers she had warmed it in a “mee-cro-wav-ay”.

If we were you, Annie, we’d await our BAFTA.

Great Celebrity Bake Off for Stand Up To Cancer 2022 airs on Tuesdays at 8pm on Channel 4. 

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