Article by Joanna Sarah-Freedman
Sound the alarm, bagel fans. Burger King is testing an everything bagel burger bun, and it’s the combo we didn’t know we needed.
If you’ve ever been stuck between a bagel and a burger then fear not! The fast food giant doesn’t want people to have to choose, mixing the best part of both dishes to create a brand new innovation.
Starting from September 12th, the bun will be available in select stores in Huntsville, Alabama and Albuquerque, New Mexico for the time being, whilst the big dogs at BK judge how well it is received.
It will form part of a brand spanking new “Everything Menu”, which will feature an Everything Whopper, an Everything BK Royal Crispy Chicken Sandwich, and an Everything Breakfast Sandwich.
The burgers won’t have actual bagels for lids (as delicious as this sounds, it would be insanely filling).
Instead, they will be cased in brioche buns which are flavoured with everything bagel seasoning.
Everything seasoning is typically made up of… well, everything you could want on a bagel, really: poppy seeds, toasted sesame seeds, garlic, onion and salt.
There’s no news if the buns will be making it over to the UK yet, or indeed rolling out to the rest of the US.
We’ve just got to hope they go down a storm so that Burger King decide to make them a permanent menu fixture!
The new burger bun concept isn’t the only exciting flavour combo that Burger King has been trialling lately, having also treated certain markets to the likes of an Impossible Original Chick’n Sandwich and Cheesy Breakfast Melts.
The chain has also been an industry leader when it comes to innovating in the plant-based space, bringing out a completely meat-free restaurant chain in London.
Its commitment to offering more vegan options is global, too. They’ve recently launched plant based meat buns over in Japan and temporarily made the plant-based option standard in Austria – requiring people to ‘opt in’ if they wanted to order meat.
Such a move was met with a mixed response from the public, but comes as part of Burger King’s pledge to ensure 50 percent of its menu is plant-based by 2030.