Burger King Germany makes its vegan food cheaper to encourage people to switch from meat

Burger King has made the decision to lower the price of its vegan menu items in Germany, to encourage more people to pick a non meat option.

The fast food giant is on a mission to make vegan food more accessible to everyone, and that involves slashing the prices of its plant-based products.

Now, many popular vegan products will be 10 cents cheaper than they were before – a small tweak that makes them just a little bit more appealing than their meaty counterparts.

Burger King in Germany is slashing the price of its vegan food (Credit: Burger King)

It's part of a campaign named Plant Based For Everyone, and will see items like the meat-free Whopper, the chicken sandwich and plant-based nuggets trimmed in price.

"We have been investing in meat free alternatives since the mid-1990s and have shown that fast food doesn’t always have to mean meat," said Dr. Jörg Ehmer, CEO of Burger King Germany to Vegconomist.

"As a pioneer, we offer the largest plant-based range in German system catering — and now with a price advantage. We are thus providing a strong impetus to try our plant-based options.

"Our aim is to offer guests a free choice — without compromising on taste."

Burger King's pushing vegan food in all territories (Credit: Getty)

Vegan food in Burger King is already hugely popular over in Germany. In fact, it was reported that one in five Whoppers sold in the country were plant-based last August.

The UK branches of Burger King have similar ambitions to include vegans and flexitarians, planning for menus to be 50 percent meat-free by 2023.

And the efforts are global, too. Burger King has previously launched plant-based meat buns over in Japan and specially formulated vegan chicken in Chile, and even vowed to make plant-based the default ‘normal’ option in Austria.

It has also opened several fully plant-based restaurants on a limited basis, including one in London and one in Bristol.

Big up team BK for encouraging everyone to think twice about their carbon footprints!

Featured image: Getty/ Burger King