Twisted: Unserious food tastes seriously good.

Heinz launching new machine where you can mix 200 different condiments

22/05/2023

Twisted: Unserious food tastes seriously good.

Article by Joanna Sarah-Freedman

05m read

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Do you ever feel constrained by the condiments on offer in your favourite restaurants? Are you bored of your bog standard ketchup, mayo and mustard?

Well, listen up. Heinz has just invented a new machine which is gonna change the game.

Unveiled at the 2023 National Restaurant Association Show in the States, the machine allows people to mix and match sauces to create over 200 different combinations.

A touchscreen promises to offer customers an array of ‘bases,’ including Ketchup, ranch and BBQ sauce, and then allows them to add flavour ‘enhancers’ including the likes of buffalo, mango, smoky chipotle and jalapeño, “to further personalise their sauce with just the right amount of sweetness and/or spiciness.”

HEINZ remix machine condiment sauce

The Heinz remix machine is coming (Credit: Kraft Heinz)

Ooooh, spicy ranch? Mango BBQ sauce and chipotle Ketchup? We don’t mind if we do.

The brand is hoping to launch the machines to the public by the end of 2023, and we’re hoping UK premises will follow in the rollout, too.

The machines are expected to crop up in movie theatres and sports stadiums first, before they land in restaurants afterwards.

We’ll update you once we officially have word from Heinz on their next steps, obvs.

Not only is the machine a great way to allow people to tailor the food they eat to their own tastes, it might well provide Heinz with some new shelf products, too.

Apparently they’re keen to sell some ready made sauces as the rollout progresses, after uncovering some of the most popular combos people seem to be making with their machines.

HEINZ remix machine condiment sauce

Your fave Heinz base sauces are getting a remix (Credit: Flickr)

“With Heinz Remix, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavour preferences in real-time,” said Alan Kleinerman, Vice President of Disruption at Kraft Heinz.

“Who knows – maybe our next new sauce combination will come from a super fan using Heinz Remix!”

The launch sounds like the most genius thing ever (partly, cos it is… duh), but we’ve actually seen similar in the drinks space before.

You might have spotted the Coca-Cola’s Freestyle machines that are dotted across restaurants and have been a raring success ever since they launched in 2009.

We can’t wait for these to launch in a restaurant near us. Imagine how many ways you could customise a Big Mac?! Life would never be the same again.

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