Article by Joanna Sarah-Freedman
We’re approaching the Queen’s Platinum Jubilee – a celebration of Queen Elizabeth II’s 70th year as a reigning monarch.
And what better way to honour Queenie than by re-naming two of Heinz’s most popular condiments – right? Right???
Yep, in honour of the special Bank Holiday, which will take place between 2nd and 5th June, ‘HP Sauce’ and ‘Salad Cream’ are getting a rebrand, and will temporarily be known as ‘HM Sauce’ and ‘Heinz Salad Queen’.
Honestly, what more could ‘Liz want?
It’s just the packaging that’ll be changing – the sauces themselves will be staying the same. The limited edition sauces will be landing in UK supermarkets this week, so people can stock up ahead of June.
Anke von Hanstein, a senior brand manager at Heinz, said: “This is an extraordinary moment for the Queen and the great British public, and we want to celebrate this with two of our most well-loved and historic sauces.
“Releasing limited-edition bottles in time for the Jubilee felt like the perfect fit.
“HP Sauce and Heinz Salad Cream have been on the dining tables of Brits throughout all the Queen’s reign, bringing delicious and distinctive flavours to our favourite meals.
“We hope our customers enjoy these celebratory designs and that they add a squeeze of fun to the Jubilee celebrations, however one is celebrating.”
You might think it couldn’t get better than personalised Salad Cream, but the weekend will actually be packed with a whole bunch more tributes to Her Maj’, including a carnival pageant on London’s streets and a celebratory concert at Buckingham Palace.
Oh, and Morrisons are bringing out a Corgi cake (arguably the most important news of all).
You can always rely on Britain’s food brands to rise to the occasion…