Article by Joanna Sarah-Freedman
We’re all feeling the pinch at the moment as the cost of living crisis continues – and McDonald’s is no different.
The fast food giant has just announced that it is increasing the price of cheeseburgers because of the difficult financial situation the country finds itself in.
Yup, the humble cheeseburger will now cost £1.19, instead of 99p, meaning it’s gonna be more than a quid for the first time in 14 years.
Maccies said that the move was a ‘touch choice’, and reassured fans it is still committed to ‘offering great tasting food at affordable prices.’
Alistair Macrow, the Chief Executive Officer, said: “We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced.
“But, today’s pressures mean, like many, we’re having to make some tough choices about our prices.
“This summer, our restaurants will be adding between 10p and 20p to a number of the menu items impacted most by inflation.
“From today, we’ll be increasing the price of our cheeseburger for the first time in over 14 years, taking it from 99p to £1.19. Some prices remain unaffected, and some will continue to vary across our restaurants.”
Macrow continued: “We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.
“We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business.”
The news might be disappointing to McDonald’s regulars, but it comes as supermarkets and restaurants are having to raise their prices across the board to sit in line with current wholesale costs.
McDonald’s said increases in the price of beef were specifically responsible for this price raise.
As well as the cheeseburger, customers will see the following price rises, too.
The McFlurry, McNugget sharebox, Hamburger and Medium Fries are set to increase in price by 10p, meanwhile the McCafe hot drinks, and the Double Cheeseburger will see its price go up by 20p.
On top of this, the Big Mac, McChicken Sandwich, McPlant, Quarter Pounder with cheese, Fillet o Fish, Sausage and Egg McMuffin, Chicken Selects three piece box and the box of six Chicken Nuggets will also now cost more to make a large meal, with the price jumping from 20p to 60p.
“Even a cheeseburger at McDonald’s is going up 20p – that’s it, UK is doomed,” wrote one disappointed Maccies fan as they found out about the price rises.
As another described the moment as a “truly dark day in history”.