Twisted: Unserious food tastes seriously good.

Are Mini Cheddars crisps or biscuits? Jacob’s settles the age-old debate

11/05/2022

Twisted: Unserious food tastes seriously good.

Article by Joanna Sarah-Freedman

05m read

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What are mini cheddars? They’re damn tasty, that’s for sure.

But, are they crisps, crackers or biscuits? It’s a pressing question which plagues us whenever we tuck into a bag – and it appears we’re not alone.

The snack has been in existence for over 30 years, and until recently Jacob’s had never given an answer.

Raising the debate on Reddit, one person asked: “It’s time to settle some scores… are Mini Cheddars crisps?” – and it turns out that the question proved incredibly divisive.

Just what *is* this little cheesy snack? (Credit: Alamy)

“I will fight anyone who thinks these are crisps,” wrote one person.

Whilst another wrote: “Cheddars aren’t crackers they’re savoury biscuits!”

“So if I asked you to pop to the shop for some biscuits, and you asked what kind, and I said ‘Mini cheddars’, you’d be okay with that?,” argued someone else.

“No, they are crackers that belong in the crisp aisle. Like Jaffa Cakes are cakes that belong in the biscuit aisle,” insisted another disgruntled commenter.

Mini Cheddars are found in the crisp aisle (Credit: Alamy)

We understand the debate here, and both sides have compelling arguments.

Mini Cheddars are found in the crisp aisle, and they’re small, bitesized and eaten from a packet. However, they’re also not made from potato, but instead baked wheat.

It would be easy to say that this latter point means they’re not a crisp, but that also negates the existence of vegetable crisps, as well as several other ‘alternative’ options, like Hippeas, as crisps.

Anyone else’s brain hurting trying to get to the bottom of this one?! 

The good news is that after debate sparked up, Jacob’s actually *did* address the confusion.

In a statement to Metro, Abbie Pollington, Brand Manager at Mini Cheddars, said: “As a mini version of our classic Cheddar biscuits, we call them Cheese Snack biscuits. 

“We stir real cheese into the dough before baking them (never fried!), as you would a biscuit, until golden.

“However, as people often eat our bigger brother with cheese, as you would a cracker, and our mini versions are served in a bag as well as being found alongside crisps in the supermarket aisle, we can see how people may strongly feel they should be referred to as crackers or crisps.”

So, there you have it, folks. Now if you’ll excuse us, all this talk of Mini Cheddars has got us craving them.

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