Article by Joanna Sarah-Freedman
Nestle has discontinued one of its most popular chocolate bars after 64 years.
Yup, if you’re a fan of blonde chocolate then it’s bad news, we’re afraid!
The iconic Caramac bar has been taken off shelves, leaving a load of very unhappy customers in its wake.
Nestle said the axe was “a difficult decision” but it didn’t do much to appease unhappy shoppers.
“We are very sorry to disappoint fans of Caramac,” the confectionary company said.
“There has been a steady decline in its sales over the past few years and unfortunately we had to make the difficult decision to discontinue it.
“We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”
This is a national scandal, how can they get rid of Caramac?
— Ben Rattigan 🏳️🌈 (@BenRattigan77) November 8, 2023
“What. Please. God. No! Nestlé please tell me you’re not ditching #caramac it’s the only ‘chocolate’ I eat! Don’t let it disappear! I love the stuff!!,” said one person in the comments.
Whilst another wrote: “This is a national scandal, how can they get rid of Caramac?”
“A crime has been committed here on this day,” said a third.
“This is an act of pure EVIL!!,” someone else chimed in.
Nestle’s decision to cull the chocolate bar is said to have stemmed from the closing of one of its sites last year, amid a decision to move production overseas.
This, alongside the fact that “sales of Caramac have not returned to pre-pandemic levels,” meant it wasn’t deemed feasible to move production of the bar to another factory.
Caramac isn’t the only chocolate bar to get the chop, as the iconic Animal Bar has also been taken off shelves, according to Nestle.
This is also “due to the low performance of the product and a steady decline in its sales over the past few years,” the brand has confirmed.
Sorry folks. We hate to be the bearers of bad news!
Featured image: Getty