Article by Joanna Sarah-Freedman
It’s officially ice cream szn, and we couldn’t be happier about it.
But once you’ve had your fill of vanilla, strawberry and chocolate ice cream, then why not step outside the box and try something a little more unusual?
Yup, London’s truly bizarre ice cream pop-up – The Anya Hindmarch Ice Cream Project – is back for 2023, and this year they’ve got even more out-of-the-box flavours for us to try.
The pop-up, based in Belgravia, is offering scoops flavoured with the likes of Branston pickle and Birds Eye peas, and whether that leaves you disgusted or drooling, we know you’re gonna wanna try ’em all.
Anya Hindmarch Ice Cream Project 2023 flavours
There are a few flavours returning after last year, when the fashion and food collab launched.
Kellogg’s Coco Pops, Kikkoman soy sauce and Heinz Tomato Ketchup flavours are back, after proving popular with punters.
But the fun doesn’t stop there, as a bunch more household sauces, condiments, biscuits and breakfast staples are going to be flavouring this year’s ice creams and a couple of brand spanking new sorbets.
Here is a list of the full menu:
Ambrosia Rice Pudding
Described as “creamy and delicious, laced with the original Devon rice pudding,” this is a great big YEP from us.
Birds Eye Petit Pois (Sorbet)
Expect this sorbet to be “smooth and refreshing with the natural sweetness of specially selected peas.”
Might sound weird, but peas often crop up in fine dining desserts… would you try it?
Blue Dragon Original Sweet Chilli
“Rich, creamy vanilla” ice cream is on the menu here, swirled “with a sticky sweet tang of chilli and a touch of heat.”
Everything about sweet chilli ice cream sounds like it shouldn’t work, but oddly this description may have won us round…
Heinz Tomato Ketchup
This promises “the unmistakable taste of sun-ripened tomatoes with the perfect combination of sweet, salty and tangy flavours.”
A returning hit, we tried it last year (and you can check out what we thought here).
Kellogg’s Coco Pops
An ice cream flavoured with “milk chocolate [and] the crunch of chocolate flavoured toasted rice.” Infinitely better than a bowl of cereal? We think so.
(Pssst, we also tried this one).
Kellogg’s Rice Krispies
This ice cream is meant to taste like “creamy milk with toasted rice.”
Hard to imagine this knocking your socks off, isn’t it? Still, we’re ready to be won over.
Maldon Salt (Sorbet)
This one sounds like a banger if you’re a chocaholic.
It is offering a “rich dark chocolate” ice cream “elevated with Maldon sea salt flakes and dark chocolate shavings.” Fancy.
Kikkoman Soy Sauce
This was our winner from last year... boasting “toasted sesame laced” ice cream flavoured with “umami rich naturally brewed soy sauce.” Ooof.
Try it, we dare you.
“Mellow cheddar cheese with the ‘chunky crunchy bite’ of Branston. Errr, hello – it’s a Ploughmans in ice cream form.
KP Original Salted Peanuts
This ice cream promises “the great taste and crunch of KP salted peanuts with the rich, roasted flavour of peanut butter.”
If our peanut butter snacking is anything to go by we could probably demolish a tub of this one.
How about this ice cream with a cuppa tea?
This ice cream flavour is “blended with the classic sweet and salty crunch of the original Digestive biscuit.”
Tiptree Lemon Curd
This Tiptree inspired flavour is meant to be “deep and creamy, with the distinctive sweet and tart zing of the finest Sicilian lemon curd.”
Sounds luxurious AF.
Like yourself a glass of squash?
The pop-up also offers a Ribena flavoured sorbet that they claim is “bursting with berryness”, with the “unmistakably delicious taste of juicy blackcurrants.”
Last but not least… crumpet flavoured ice cream, “packed with melt in your mouth toasted crumpet and notes of butter.”
Slightly odd? Yep. Would still scoff, though.
Reaction to the new flavours
Rest assured, we’re gonna be heading down to the pop-up to give you our verdict on this year’s flavours, but what are the general public thinking of the new selection on first impressions alone?
Reacting after Anya Hindmarch shared a teaser on Instagram, one person wrote: “Rice pudding and lemon curd sound DELISH.”
Whilst another gushed: “Omg CRUMPET!!!”
“Branston ice cream! Figured you needed to see and try this,” someone else said tagging a mate.
As a fourth had their eye on a different flavour: “Ribena sounds good,” they wrote.
What flavours were there at the Anya Hindmarch Ice Cream Project last year?
Last year, apart from the flavours we’ve already mentioned, we were graced with the likes of Frosties ice cream, Quaker Rolled Oats ice cream and a pretty delightful PG Tips infused soft serve.
You could also get your hands on slightly more controversial flavours like HP Sauce, Heinz baked beans and even Heinz mayo ice creams.
Full line up with reviews here if you wanna check it out.
When can you try 2023’s Anya Hindmarch Ice Cream Project flavours?
The Anya Hindmarch Ice Cream Project isn’t around for long so you have to be quick if you wanna try it.
It’ll be in residency at Anya Hindmarch’s store in London’s Belgravia, located in a little area known as Anya Hindmarch Village from 29th June to 27th August.
The ice cream will set you back £3.50 for a scoop, and a 500ml tub will cost you £15 if you wanna take an unusual flavour home for your friends and family.