Article by Joanna Sarah-Freedman
It’s almost tinnies in the park season, and the timing couldn’t be better, because Twisted has just released a brand new IPA (4.5% ABV) in collaboration with Brewgooder.
Brewed with Centennial, Chinook and Mosaic hops, it’s bright, citrusy and packed with piney flavour notes – a fun, punchy pairing for whatever Twisted recipe you fancy rustling up in the kitchen.
What could be better than an iced cold beer, you might ask? Well, how about an IPA which also gives back to those who need it most?
Stocked in Co-ops up and down the UK, the new brew has been made to support national food redistribution charity, FareShare, with the aim to help provide vital support to the growing number of people on the breadline, and also save some of the 1.3 billion tonnes of food we waste globally, year on year.
In case you aren’t aware of all the wonderful stuff FareShare get up to, they’re the UK’s largest hunger fighting charity, and they’ve been doing invaluable work since 1994, redistributing surplus food to charities who turn it into as many as 2.5 million meals annually.
Food banks saw a significant drop in donations during the pandemic, but the number of people in need of assistance has risen to historic levels.
The beers cost £6.00 for a 330ml pack of four, and for each purchase, Twisted and Brewgooder will pay it forward, donating an item to a food bank, helping FareShare to continue its incredible work.
Discussing the partnership, Tom Jackson, Brand Director at Twisted, said: “I’m immensely proud that our first
beer, the Twisted IPA, has been brewed with purpose. I can’t think of a more fitting cause – helping people in need put food on the table – or a better partner for Twisted in Brewgooder.
“The can’s unique artwork and its incorporated slogan ‘Good Times’ is there to inspire people to grab a four-pack from the Co-op, cook some delicious Twisted food and have a top-drawer time with friends whilst giving something back in the process.
“The beer is also absolutely delicious – roll on the summer!”
Meanwhile, Jonathan Price, beer buyer at Co-op added: “As a community retailer, we have a critical role to play in helping the most vulnerable communities, and we’re proud to be able to support the amazing work of FareShare to ensure that no one goes without food.
“Food banks have never been more important and this is a great example of us all working together to provide essential supplies to those in need.”
“At Christmas we ran a campaign to support local social supermarkets that had been overwhelmed as a consequence of the rising costs of living in the UK, and such is the severity of the situation, among the increasing population now forced to rely on these resources will include people that have at some point enjoyed our beer,” added James Hughes, Co-Founder of Brewgooder.
“With the issue only worsening into this year we wanted to do more, and the amazing team at Twisted and the Coop were equally motivated to help.
“While we’ve created something fun and delicious for drinkers, we would all prefer that this type of initiative and the use of social supermarkets was not a requirement in 2022.
“But we hope this project can generate over 100,000 much needed food items, and inspire other companies much larger than us to help bring an end to this issue for good.”
So, what are you waiting for? Crack open a can and help a good cause. Win, win.