Snoop Dogg is releasing his own wine this summer and it’ll cost $12 a bottle

It’s fair to say that Snoop Dogg is a man of many talents. Not only is he one of the best rappers of all time, just in the last few years he has released a hip-hop lullaby album for babies, narrated a beauty tutorial, and even released his very own cookbook.

But Snoop has also started moonlighting as an endorser of various different food products, and his latest project is probably exciting yet.

That’s right, Snoop is apparently all set to release his own brand of wine this summer, which is expected to cost just $12 per bottle.

Watch Snoop unveil his new signature sandwich in the video below: 

Per Delish, Snoop’s new wine is called Snoop’s Cali Red and is a multi-year partnership with the Australian wine brand 19 Crimes.

According to Food & Wine, the wine is due to be the Australian winery’s first California vino, and has been endorsed by the rapper so thoroughly that it features Snoop’s face on the label, and includes 65% Petite Syrah, 30% Zinfandel, and 5% Merlot.

In addition, each bottle will cost just $12!

Commenting on the venture in an official statement, TWE marketing vice president of the Americas John Wardley stated: “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red.”

He added: “Snoop embodies the spirit of 19 Crimes: rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”

Meanwhile, Snoop Dogg himself stated: “I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”

This article originally appeared on VT.co