Target are selling a pineapple backpack cooler for $20 and it can hold 20 cans

Twisted: Unserious food tastes seriously good.

For me, summer means two very important things: barbecues at a friend’s house, and non-stop music festivals.

And neither of these two activities are complete without a few cold ones – and when I say cold, I mean cold. Nothing is worse than opening up a can of beer only to have it warmer than bath water.

But fortunately, Target is here to make sure that doesn’t happen to you this summer, by launching this super cool (pun intended) and super Instagrammable pineapple backpack that doubles as a cooler!

A pineapple cooler backpack. Credit: Target

Created for their Sun Squad collection, the official product description on the Target website reads:

“The Sun Squad 20 Can Backpack Cooler comes in a variety of fun colors & designs for summer! This fully insulated backpack style cooler features adjustable, padded backpack straps for easy, convenient carrying. A large mesh pocket on the side is perfect for holding your bottles, and the zippered front pocket can hold your accessories (keys, cell phone & more).”

Pineapple backpack from Target. Credit: Target

And of course, it won’t just keep your beer, wine, cocktails or soda cool – throw in an ice pack and you can enjoy an entire fresh picnic right out of your backpack. No soggy lettuce here!

And as a must-have summer accessory, Target shoppers can’t help themselves when it comes to flaunting their new best friend on social media:

And for the more patriotic bunch amongst you, you’ll be pleased to hear that you can buy the exact same backpack, but emblazoned with the stars and stripes of the USA:

The stars and stripes version of the cooler backpack. Credit: Target

For $20, this really is the summer’s must-have item – and you can take it to the lake, barbecues, the park, music festivals, the pool, and more…