Article by Joanna Sarah-Freedman
We all love a Snickers bar, don’t we?
But do you know where the chocolate bar got its name from?
The chocolate bar is a staple on supermarket shelves today, but a lot of people probably don’t know its backstory.
Where did the name of Snickers chocolate come from?
Having launched in the US in 1930, Snickers then popped up in the UK under the name Marathon.
Apparently there was resistance towards the name Snickers because it sounded too similar to ‘knickers’, but then after the chocolate bar became a household name overseas, it adopted the name Snickers over here in 1990.
But where did Snickers originally come from? Well, it’s actually kinda random.
Apparently, Ethel Mars, who is co-founder of the Mars Incorporated, named the chocolate bar after her horse that had died just before the chocolate and peanut bar went into production.
At the time, the bar had no name, and so Ethel and her husband Frank decided to name the chocolate in the animal’s honour.
When the reason behind the chocolate bar’s name surfaced online, a lot of people were surprised.
“The Snickers bar was named after a horse called ‘Snickers’…that’s pretty weird,” said one.
Whilst another wrote: “Holy sh*t! Snickers was named after a horse.”
“Just looked up ‘Why is the chocolate bar called Snickers?’ and apparently it was the name of a favourite horse of the Mars family. So now I’m back to square one with ‘Why was that horse called Snickers?’,” wrote a third.
People might remember the Snickers thanks to its memorable advert, with the catchphrase, ‘You’re not you when you’re hungry’.
The campaign was one of the most successful advertising campaigns of the last decade, increasing sales by 15.9 percent.
It framed Snickers as a chocolate bar that would make people themselves again, and soothe stomach pangs.
Whatever you wanna call it, we’ll eat it!