KFC creates “dragon fruit burger” with a bright pink bun
By Joanna Sarah-Freedman
18 Mar 2020
2m
In any global disaster, there are unexpected side effects. No one could have predicted, for instance, that Hurricane Katrina would end up making approximately 600,000 pets homeless. Such catastrophes are an inevitable but still surprising part of the process. However, within the overall tragedy, there are often outcomes that can inadvertently put a smile on your face.
As the Coronavirus pandemic spreads across the globe, interconnected economies are finding that their ability to import and export is increasingly compromised. Some countries have been left with massive reserves of unusual and awkward ingredients.
For the first time, people and businesses are having to think outside the box to somehow make use of the mountains of produce left on their doorstep. This is why KFC in Vietnam has created a bright pink dragon fruit burger.
Check out this outrageous Buttermilk Fried Chicken and Apple Slaw Burger:
The striking sandwich, which is just the latest example of lurid Vietnamese produce, is a direct result of the outbreak. Ordinarily, the country would export the vast majority of its dragon fruit to mainland China, but has been forced to hold on to its crop as a result of the travel gridlock. Consequently, the Vietnamese market has been flooded with the fruit, forcing businesses everywhere to incorporate it into their cooking. The results are spectacular.
In addition to the KFC sandwich, social media has been inundated with hot pink banh mi from Hanoi, as well as salmon-stained tarts from national patisseries. According to a report in Business Insider, one Ho Chi Minh City-based bakery has already gone through more than 30 metric tonnes of fruit in a bid to use up supplies.
As for the burger itself, KFC revealed that it will only be available as a “limited time offering” on March 20th. According to promotional pictures, it looks set to include a chicken fillet, tomatoes, lettuce and mayonnaise. If it didn’t look like a giant macaron, it might almost be normal service.
