2019 has been a big year for plant-based diners. All over the world, major food corporations have recognised that their customers are more open than ever to exploring a range of meat-free dining alternatives. The result is menus that are more diverse and exciting than ever for vegans and veggies.
There have been plenty of headline-stealing stories around plant-based fast food. Brands like KFC and Burger King have already demonstrated that fried chicken and Whoppers are perfectly capable of withstanding a vegetarian makeover. Now, news from the industry suggests that the biggest name of all is about to enter the fray.
According to multiple sources, McDonald’s has just announced plans to debut its first-ever fully vegan meal option in January next year. Designed to coincide with the annual celebration of “Veganuary”, the meal consists of new Veggie Dippers - made with a mix of red pepper, rice, sundried tomato pesto and split peas - which have been given the seal of approval from The Vegan Society.
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In a press release, Thomas O'Neill, head of food marketing at McDonald's UK and Ireland, said:
"In the last 12 months we've seen an 80% uplift in customers ordering vegetarian options at McDonald's, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers.”
"The Veggie Dippers are a delicious addition to our menu and we're looking forward to seeing what customers make of our first vegan Extra Value Meal and Happy Meal in the New Year."
The dippers are set to make their debut on the 2nd of January next year. Customers will be able to get hold of a box of four for £3.29, a meal with fries and a drink for £4.99 or as a Happy Meal for £2.99. January blues might be universally miserable, but things are at least looking positive for British vegans.