Twisted: Unserious food tastes seriously good.

Heinz causes a stir with new pink Barbie-cue sauce and Kenchup designs

08/08/2023

Twisted: Unserious food tastes seriously good.

Article by Joanna Sarah-Freedman

05m read

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Heinz has got everyone talking with a recent social media post depicting pink ketchup. 

What a time to be alive!

Based on the new Barbie movie, the colourful condiment is appropriately dubbed Kenchup, whilst there is also a design for a similarly florescent Barbie-cue sauce.

See what they did there?!

Unfortunately, the catch is neither of these sauces are actually for sale, they’ve just been mocked up in honour of all the Barbie fanfare following the Greta Gerwig blockbuster.

However, Heinz did tease that they could be dropping if there was interest.

“*Heinz just entered the chat* Who thinks we should make this dream team a reality? #Barbie,” said the brand on Facebook.

“Do it my little girls would LOVE THIS,” said one person in the comments. 

Whilst another wrote: “Yes as a special edition!!! Please!!!”

The Barbie movie is all the rage at the moment (Credit: Warner Bros)

“Pink ketchup!! YES PLEASE,” said a third.

As a fourth made a nod to the film, chipped in: “Yesssss! Perfect for my mojo dojo casa house!”

Whilst these designs are yet to become a reality, there have ben a ton of actual Barbie products that have dropped IRL around the world.

Burger King Brazil dropped a Barbie-core pink combo meal (we’re talking a burger with a bright pink sauce), and Krispy Kreme released Barbie pink doughnuts in the Philippines.

Honestly, bright pink ketchup would be pretty epic.

Come on Heinz, make it happen. Our chippy tea needs an upgrade!

Featured image: Warner Bros/ Heinz

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