Article by Joanna Sarah-Freedman
It’s tinnies in the park season, so when better for the folks at Jack Daniels and Coca Cola to announce that they’ve come together and create a brand new cocktail collab?
Yep, a Jack and Coke in a can is officially in the making, thanks to the Brown-Forman Corporation and Coca-Cola, who have teamed up for the exciting launch.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” says Lawson Whiting, CEO and President of Brown-Forman Corporation.
“Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
“We keep consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,” added James Quincey, Chairman and CEO of The Coca-Cola Company.
“We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca-Cola.”
You’ll be able to buy both a full sugar and a diet version of the cans, and they’ll weigh in at 350ml, with an ABV of 5 percent.
Unfortunately, there’s going to be a bit of a wait for the launch, as it’s first dropping Mexico in the second half of 2022.
A global release is set to follow, but this might mean we’ll have to carry on making our own Jack and Cokes for a little while longer.
Jack Daniels and Coca Cola have been ordered together in bars for years – but let’s face it, we all love a lazy option, don’t we?!
The new cocktail comes as more and more soft drink brands are trying to get into the cocktail market, and they’re wise to do so.
Ready-to-drink bevs are set to make up 8 percent of the wider alcohol market by 2025.
The move comes after Guinness also recently released a boozy Cold Brew Coffee. The beer is essentially a combination of cold brew coffee and Guinness draught – perfect now that summer is on its way.
Expect hints of roast barley to sit alongside the coffee, as well chocolate and caramel notes to balance that delightful bitterness.
Read more about that and where you can grab it here.