Article by Joanna Sarah-Freedman
McDonald’s is reportedly making some subtle tweaks to some of its most popular menu items in order to bolster sales.
The fast food giant is taking a closer look at its signature burger range across the US in order to make sure everything is as perfect as possible – and they’re hoping that this will see more happy punters.
From softer buns to oozier cheese, the big bosses are said to be looking at everything to ensure quality is top notch.
“We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavourful than ever,” said chef Chad Schafer, senior director of culinary innovation of McDonald’s USA.
Such upgrades will be rolling out across the likes of the Big Mac and the McDouble burger, as well as the likes of the hamburger, cheeseburger and double cheeseburger.
Improvements are only rolling out across select parts of the US right now, starting in Los Angeles, Seattle, Phoenix and Las Vegas, but there are plans for a fuller rollout across the country after that.
They hope that by the end of 2024, the whole of America will have new, improved burgers.
And it doesn’t stop there, either. Similar changes have already been introduced in areas like Australia, Canada, and Belgium.
As for when similar changes will hit the UK? We don’t know, yet. However, if sales are boosted in the States, we can’t see why franchises over here wouldn’t follow suit.
We’ve contacted Maccies for further comment.
This isn’t the first time McDonald’s has pushed improved quality as a way of encouraging sales to climb.
In 2018, the chain switched fresh beef into its Quarter Pounders, and saw sales fly as a result.
Last autumn, UK markets were also treated to the McCrispy as a new improved version of the chicken sandwich.
Improving its core offering has been a big part of McDonald’s strategy since 2020, when it announced its Accelerating the Arches plans.
The eatery’s CEO Chris Kempczinski has also made clear that menus could be simplified, in a note to employees recently.
“We had across the globe 70 different, distinct versions of what a crispy chicken sandwich would look like. I don’t need 70 different permutations of a chicken sandwich,” he said, according to the Wall Street Journal.
Currently, there are an abundance of McDonald’s chicken burgers from around the world, including the McCrispy and the McChicken Sandwich here in the UK, and various other tweaked versions overseas.
In Japan, the chicken burger is seasoned with teriyaki sauce, meanwhile Korea’s McSpicy Shanghai Burger is slathered with hot sauce.
McDonald’s Spain has a McCrispy Honey Mustard chicken burger, with gouda cheese, Batavia lettuce and a sweet sauce, whilst restaurants in Malaysia opts for a lighter GCB burger, made with a grilled chicken thigh, lettuce and a chargrill sauce.
Honestly, the list could go on.
You can read more about those changes here.