Superbowl food goes viral including outrageous $180 burger

Besides the game itself, Bad Bunny has certainly been one hot topic of the Superbowl.

But while the sports and music might be the two main events, the food at the stadium is looking like a strong runner up for one of the more unexpected viral moments.

This year, the stadium served up a burger that costs $180 (£140) and it's certainly sparked debate.

The now-viral item is known as the LX Hammer Burger, and it’s not exactly subtle.

The food is the unexpected talking point of the Superbowl (Credit: Getty)

Weighing in at around 3.5lb, the burger is made from a braised, bone-in beef shank, topped with blue cheese fondue and stuffed into a brioche bun, with the bone left sticking out for dramatic effect.

The burger was sold inside Levi’s Stadium in Santa Clara, California, with only a limited number made available on the day.

Despite the eye-watering price tag, reports suggest most of them were snapped up before halftime, proving once again that nothing says Super Bowl quite like excessive spending.

Reacting to the burger, one user on X wrote: "Break down the actual ingredients cost because 180 bucks for a burger is wild".

"$180 for a burger... wow," wrote another. "Only at the Superbowl."

Fast food titan Wendy's even got in on the chat, writing: "I'd pay 200 to get it away from me," in a tweet which has now been liked 3,500 times and retweeted 122 times.

While the $180 (£140) burger has stolen most of the attention, it wasn’t the only menu item making fans do a double take.

Other options included Chinatown-inspired hot dogs priced at around $20 (£16), steak frites costing roughly $30 (£24), and “potachos” – basically crisps loaded with Dungeness crab and cheese — coming in at around $40 (£32).

Drinks didn’t exactly offer much relief either. Beers and cocktails were reportedly priced between $19 (£15) and $23 (£18), while even water and soft drinks landed closer to luxury pricing than basic hydration. In short, blinking at the menu for too long probably cost money.

To put it all into context, Super Bowl tickets themselves were already selling for hundreds if not thousands of dollars. So by the time fans had found their seats, dropping $180 (£140) on a burger probably felt less like madness and more like commitment to the experience.

Still, for everyone watching from home with a supermarket dip, a frozen pizza and a £2 beer, the whole thing feels faintly ridiculous.

A burger with a bone sticking out of it is impressive, sure, but it’s also a strong reminder that the Super Bowl has officially become less about food for survival and more about food as spectacle.

And honestly? Watching it all unfold from the sofa might be the real luxury play.

Featured image: Getty