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Hidden Valley looking for 'ranch ambassadors' to travel the world
12 Mar 2026
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If you’ve ever thought ranch dressing deserved a bigger place in the world, there’s now a job that might actually pay you to prove it.
The team behind Hidden Valley Ranch has announced a brand-new “Ranch-bassador” programme that will send a handful of dedicated ranch fans travelling across Europe this summer — all in the name of putting the iconic dressing on as many foods as possible.
Yes, seriously.
The company is looking for four people, split into two pairs, to spend roughly seven weeks touring around the continent and experimenting with how ranch pairs with local dishes.
Think drizzling it over European classics, testing it with regional specialities and generally spreading the gospel of creamy American dressing wherever they go.
And the best part? It’s not just a gimmick, it’s an actual paid job.
The chosen “Ranch-bassadors” will travel across multiple countries with their expenses covered, documenting their food adventures along the way.
“This is more than a job — it's a cultural exchange powered by an incredibly versatile flavor,” Stacy Stokes, Vice President of Marketing at Hidden Valley Ranch, said in a press release.
“Ranch is unmistakably American. As we celebrate America's 250th, we're sharing this original taste with the world and inviting our biggest fans to help us bring The Flavor of America abroad. Does ranch taste good on literally anything? We can't wait to find out.”
Their mission will be to film social media content, capture people’s reactions and see how well ranch holds up next to everything from pizza to local street food.
Applications officially open on March 31st, and hopeful candidates will need to apply as a duo...meaning you’ll need a travel partner who’s equally committed to putting ranch on basically everything.
If you're interested, just visit this site and sign up to be notified as soon as the posting goes live.
Once selected, the pairs will spend about eight weeks on the programme, working roughly 40 hours a week while producing regular videos and content for social media documenting the journey.
According to the brand, the idea is partly about celebrating ranch as a uniquely American flavour while introducing it to audiences who might never have tried it before.
After all, while ranch is wildly popular in the US, it hasn’t quite taken over the rest of the world in the same way.
So if you’ve ever looked at a plate of European food and thought, “You know what this needs? Ranch,” this might genuinely be your moment.
Just be prepared to answer some very confused questions when you start pouring it on everything.