Article by Joanna Sarah-Freedman
Branston has launched a brand new ‘caviar’ made out of pickle, for when you want to be a little bit posh.
The brand announced a twist to the very British staple in honour of its 100th birthday, sharing the news of ‘braviar’ with the world.
The hybrid product looks just like caviar (which is fish eggs), but instead, you get little pearls of pickle – perfect for anyone who is a little squeamish about the former!
The pickle caviar is also completely vegan, meaning that it’s a great replacement for anyone who can’t eat the real stuff.
Best enjoyed with a Bellini or a glass of fizz, ‘braviar’ is also, naturally, a great accompaniment to cheese and crackers, and a fantastic way to posh up a Ploughmans.
If you want to get hold of some yourself, you’re gonna have to be lucky, as Branston is only releasing a few jars via a competition on Instagram.
You can be in with a chance of winning by sending in your most unusual Branston pairings, then the brand will pick a handful of users to receive the product for themselves.
The winners will also be handed some extra goodies like caviar spoons and cheese, to enjoy their new pickle caviar in style.
Angharad Wilson Dyer Gough, the senior brand manager at Branston, said: “For our 100th birthday we wanted to do something special to mark the occasion and pay tribute to Branston’s iconic status as one of Britain’s best-loved condiments in a unique and unexpected way.
“We took our iconic taste and created a product that is the epitome of luxury and celebration, offering our fans the chance to experience this unique creation at home and celebrate our 100 years with us.”
Obviously, Branston’s new caviar is a great alternative for those can’t (or won’t) eat the real thing.
It’s one for the pickle addicts – but don’t complain if it doesn’t taste like fish eggs.