News
Heinz just launched Monster Munch mayo in Halloween collab
By Twisted
19 Sep 2024
2m
Do you love mayo? What about Walkers Monster Munch crisps?
Well, in a collab you never saw coming, the two have married together to create a seasonal sauce, just in time for spooky szn.
Yup, Heinz [Scarily] Good Monster Munch Mayo has landed, and it's got flavour notes of pickled onion alongside the creamy, rich notes of your classic Heinz Mayo.
Dropping from Friday (20th September), the mayo is initially super limited edition, with only 1,000 bottles being sold via the Heinz to Home website here.
It's then going to be hitting retailers in the UK throughout September and October, so more people can give it a try.
Iceland will be the first store to stock the product from 24th September, then it'll roll out in nationwide in major supermarkets in October.
Thiago Rapp, Director of Taste Elevation at Kraft Heinz, said of the collab: "We're thrilled to be partnering with Walkers to bring Heinz [Scarily] Good Monster Munch Mayo to life.
"With Halloween just around the corner, we wanted to create something truly special."
He added: "Following on from the success of Heinz Black Garlic Mayo last Halloween, we were blown away by the excitement people felt around these limited-edition products for spooky season.
"Monster Munch, with the iconic claw, was the perfect partner for mayo this Halloween, providing a scarily good twist on the classic."
Heinz might be excited about the news... but social media? Well, it's divided.
"I can feel the raging heartburn already," said one person in the comments.
Whilst another described it as a "nightmare".
Several others questioned if the sauce would just taste like salad cream, with the acidic pickley notes.
But for anybody who wasn't sure, there were others who were super excited.
"Need to get this! Love pickled onion monster munch so much!" said one.
Whilst another chimed in: "I have got to try this."
Featured image: Heinz
